{"id":10,"date":"2026-07-31T09:41:34","date_gmt":"2026-07-31T09:41:34","guid":{"rendered":"https:\/\/proitzen.com\/?page_id=10"},"modified":"2026-10-01T11:28:51","modified_gmt":"2026-10-01T11:28:51","slug":"home","status":"publish","type":"page","link":"https:\/\/proitzen.com\/","title":{"rendered":"Home"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n \t\t
\n\t\t\t\t\t

We back software<\/span>\u2028
businesses with staying power.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Technology changes quickly. Great software businesses don\u2019t. Proitzen invests in founders building products with staying power. Businesses with strong fundamentals, clear thinking, and the potential to become more valuable over time.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t \t\n\t\t\n\t<\/video>\n\t\t\n<\/div>\n

\n \n<\/div>\n
\n\t\t\t\t\t
\n\t\t
\n \t\t
\n\t\t\t\t\t

Good software gets better with time.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

We’re interested in businesses that become stronger as they grow. Products customers rely on. Teams that understand their market. Companies with recurring revenue, healthy economics, and advantages that are difficult to replicate. We invest with a long horizon, backing operators who care about the quality of the business they\u2019re building, not the multiple they\u2019ll exit at.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n

\n \t\t
\n\t\t\t\t\t

Good software gets better with time.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Empowering market growth with clean technology that drives innovation, reduces environmental impact, and delivers long-term value adopted in 120+ countries to support smarter, sustainable transformation globally.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n

\n
\n \t\t
\n\t\t\t\t\t

What gets our attention.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Empowering market growth with clean technology that drives innovation, reduces environmental impact, and delivers long-term value adopted in 120+ countries to support smarter, sustainable transformation globally.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

\n
\n \t\t
\n\t\t\t\t\t

Technology Services<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Many great software companies begin as service businesses. We back teams with specialist expertise, strong customer relationships, and a clear path towards scalable products.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n

\n \t\t
\n\t\t\t\t\t

AI Software<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Not AI for the sake of AI. We look for businesses using it to solve genuine problems, remove friction, and build products people genuinely want to use.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n

\n \t\t
\n\t\t\t\t\t

Vertical SaaS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Software built for one industry exceptionally well. We like businesses with deep customer understanding and products that become part of everyday operations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\t\t\t\t \t\n\t\t\n\t<\/video>\n\t\t\n<\/div>\n

\n \t\t
\n\t\t\t\t\t

What gets our attention.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Empowering market growth with clean technology that drives innovation, reduces environmental impact, and delivers long-term value adopted in 120+ countries to support smarter, sustainable transformation globally.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

\n \t\t
\n\t\t\t\t\t

Technology Services<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Many great software companies begin as service businesses. We back teams with specialist expertise, strong customer relationships, and a clear path towards scalable products.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n

\n \t\t
\n\t\t\t\t\t

Technology Services<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Many great software companies begin as service businesses. We back teams with specialist expertise, strong customer relationships, and a clear path towards scalable products.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n

\n \t\t
\n\t\t\t\t\t

Technology Services<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Many great software companies begin as service businesses. We back teams with specialist expertise, strong customer relationships, and a clear path towards scalable products.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n \t\t\t\t \t\n\t\t\n\t<\/video>\n\t\t
\n
\n
\n \t\t
\n\t\t\t\t\t

20+<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t

Years building software businesses<\/h2>\t\t\t\t<\/div>\n\t\t\n<\/div>\n
\n \t\t
\n\t\t\t\t\t

Austalia & USA<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t

Operating experience<\/h2>\t\t\t\t<\/div>\n\t\t\n<\/div>\n
\n \t\t
\n\t\t\t\t\t

LongTerm<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t

Investment horizon<\/h2>\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n
\n \t\t
\n\t\t\t\t\t

Built by an operator.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Proitzen is the investment company of Niroj Sri. Before investing in technology businesses, he spent more than a decade building them. As the founder and CEO of Helppli, he\u2019s worked alongside founders, customers, and growing teams to build software, scale operations, and navigate the realities of running a technology company.<\/p>

That experience shapes every investment we make. We invest our own capital, take a long-term view, and enjoy working with founders who care about building exceptional businesses.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n

\n \t\t
\n\t\t\t\t\t

Portfolio Companies <\/h2>\t\t\t\t<\/div>\n\t\t
\n \t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"helppli\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n
\n
\n \t\t
\n\t\t\t\t\t

Building something worth talking about?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Whether you\u2019re raising capital, looking for a strategic partner, or simply want to share what you\u2019re working on, we\u2019d love to hear from you.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tinfo@proitzen.com<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n
\n
\n
\n \t\t
\n\t\t\t\t\t

Got something in mind? Let\u2019s talk.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/textarea>\n\t\t
\n \t\t\t

Great! We\u2019ve received your information.<\/p>\n\t\t\n<\/div>\n

\n \t\t\t

We couldn\u2019t process your submission. Please retry<\/p>\n\t\t\n<\/div>\n\t\t

\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/circle><\/rect><\/mask><\/path><\/g><\/stop><\/stop><\/stop><\/linearGradient><\/defs><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tSend Your Enquiry<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/form>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

We back software\u2028businesses with staying power. Technology changes quickly. Great software businesses don\u2019t. Proitzen invests in founders building products with staying power. Businesses with strong fundamentals, clear thinking, and the potential to become more valuable over time. Good software gets better with time. We’re interested in businesses that become stronger as they grow. Products customers […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-10","page","type-page","status-publish","hentry"],"yoast_head":"\nHome - Proitzen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/proitzen.com\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Home - Proitzen\" \/>\n<meta property=\"og:description\" content=\"We back software\u2028businesses with staying power. Technology changes quickly. Great software businesses don\u2019t. Proitzen invests in founders building products with staying power. Businesses with strong fundamentals, clear thinking, and the potential to become more valuable over time. Good software gets better with time. We’re interested in businesses that become stronger as they grow. Products customers […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/proitzen.com\/\" \/>\n<meta property=\"og:site_name\" content=\"Proitzen\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-01T11:28:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/proitzen.com\/wp-content\/uploads\/2026\/08\/kinder-logo-new.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"303\" \/>\n\t<meta property=\"og:image:height\" content=\"140\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/proitzen.com\\\/\",\"url\":\"https:\\\/\\\/proitzen.com\\\/\",\"name\":\"Home - Proitzen\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/proitzen.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/proitzen.com\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/proitzen.com\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/proitzen.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/kinder-logo-new.webp\",\"datePublished\":\"2026-07-31T09:41:34+00:00\",\"dateModified\":\"2026-10-01T11:28:51+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/proitzen.com\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/proitzen.com\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/proitzen.com\\\/#primaryimage\",\"url\":\"https:\\\/\\\/proitzen.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/kinder-logo-new.webp\",\"contentUrl\":\"https:\\\/\\\/proitzen.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/kinder-logo-new.webp\",\"width\":303,\"height\":140},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/proitzen.com\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/proitzen.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Home\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/proitzen.com\\\/#website\",\"url\":\"https:\\\/\\\/proitzen.com\\\/\",\"name\":\"Proitzen\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/proitzen.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/proitzen.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/proitzen.com\\\/#organization\",\"name\":\"Proitzen\",\"url\":\"https:\\\/\\\/proitzen.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/proitzen.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/proitzen.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Logo-design-02-2.png\",\"contentUrl\":\"https:\\\/\\\/proitzen.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Logo-design-02-2.png\",\"width\":1448,\"height\":364,\"caption\":\"Proitzen\"},\"image\":{\"@id\":\"https:\\\/\\\/proitzen.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Home - Proitzen","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/proitzen.com\/","og_locale":"en_US","og_type":"article","og_title":"Home - Proitzen","og_description":"We back software\u2028businesses with staying power. Technology changes quickly. Great software businesses don\u2019t. Proitzen invests in founders building products with staying power. Businesses with strong fundamentals, clear thinking, and the potential to become more valuable over time. Good software gets better with time. We’re interested in businesses that become stronger as they grow. Products customers […]","og_url":"https:\/\/proitzen.com\/","og_site_name":"Proitzen","article_modified_time":"2026-10-01T11:28:51+00:00","og_image":[{"width":303,"height":140,"url":"https:\/\/proitzen.com\/wp-content\/uploads\/2026\/08\/kinder-logo-new.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/proitzen.com\/","url":"https:\/\/proitzen.com\/","name":"Home - Proitzen","isPartOf":{"@id":"https:\/\/proitzen.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/proitzen.com\/#primaryimage"},"image":{"@id":"https:\/\/proitzen.com\/#primaryimage"},"thumbnailUrl":"https:\/\/proitzen.com\/wp-content\/uploads\/2026\/08\/kinder-logo-new.webp","datePublished":"2026-07-31T09:41:34+00:00","dateModified":"2026-10-01T11:28:51+00:00","breadcrumb":{"@id":"https:\/\/proitzen.com\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/proitzen.com\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/proitzen.com\/#primaryimage","url":"https:\/\/proitzen.com\/wp-content\/uploads\/2026\/08\/kinder-logo-new.webp","contentUrl":"https:\/\/proitzen.com\/wp-content\/uploads\/2026\/08\/kinder-logo-new.webp","width":303,"height":140},{"@type":"BreadcrumbList","@id":"https:\/\/proitzen.com\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/proitzen.com\/"},{"@type":"ListItem","position":2,"name":"Home"}]},{"@type":"WebSite","@id":"https:\/\/proitzen.com\/#website","url":"https:\/\/proitzen.com\/","name":"Proitzen","description":"","publisher":{"@id":"https:\/\/proitzen.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/proitzen.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/proitzen.com\/#organization","name":"Proitzen","url":"https:\/\/proitzen.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/proitzen.com\/#\/schema\/logo\/image\/","url":"https:\/\/proitzen.com\/wp-content\/uploads\/2026\/07\/Logo-design-02-2.png","contentUrl":"https:\/\/proitzen.com\/wp-content\/uploads\/2026\/07\/Logo-design-02-2.png","width":1448,"height":364,"caption":"Proitzen"},"image":{"@id":"https:\/\/proitzen.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/proitzen.com\/index.php?rest_route=\/wp\/v2\/pages\/10","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/proitzen.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/proitzen.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/proitzen.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/proitzen.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10"}],"version-history":[{"count":755,"href":"https:\/\/proitzen.com\/index.php?rest_route=\/wp\/v2\/pages\/10\/revisions"}],"predecessor-version":[{"id":1133,"href":"https:\/\/proitzen.com\/index.php?rest_route=\/wp\/v2\/pages\/10\/revisions\/1133"}],"wp:attachment":[{"href":"https:\/\/proitzen.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}